Find concise answers for brand teams, small-brand founders, and professionals working in design, technical development, merchandising, sourcing, production, and IT.
The F* Word is AI fashion workflow software. It helps fashion teams move through creative direction, pre-production, product launch, and production handoff in one connected system.
The four workflows are Creative Direction, Production Readiness, Product Launch, and Production Handoff.
No. Image generation is one part of the workflow. The F* Word connects trend intelligence, moodboards, briefs, AI fashion design, tech packs, launch assets, and supplier handoff.
A first-pass workflow can move from trend intelligence to moodboard, brief, AI fashion design, and tech pack draft in about 15 minutes, depending on input quality and review needs.
The F* Word can generate an editable first-pass tech pack draft in 8 to 10 minutes.
The tech pack draft should be reviewed by your team before manufacturing. Your technical designer or production team should approve measurements, tolerances, construction notes, materials, labeling, compliance, and supplier instructions.
You can start free with the AI Fashion Suite. Paid usage starts from $10. Pro is $299 per month. Enterprise pilots begin from $6,999 per month. Custom enterprise pricing is available for larger teams.
Start free at https://app.thefword.ai.
Yes. Enterprise teams can use The F* Word for private workspaces, workflow governance, brand data setup, team onboarding, SSO paths, API access, and PLM or ERP integration planning.
Paid customer data is not used to train shared models unless the customer expressly agrees in writing.
Yes, as a draft. The F* Word drafts a factory-ready tech pack with BOM, POM, grading, tolerances, flats and construction callouts in 8 to 10 minutes. A technical designer approves every production field before supplier handoff. See factory-ready AI tech packs.
The tech pack draft takes 8 to 10 minutes. Going from trend analysis to a tech pack draft takes about 15 minutes.
A bill of materials, points of measure, size grading, tolerance tables, technical flats, construction callouts, colorways and revision history.
About $5 to $7 in credits. One tech pack is 65 credits, and 100 credits cost $10. See pricing.
Yes. Start from a sketch, a flat, a reference image, a moodboard or an approved brief, add the garment category, and The F* Word drafts the BOM, POM and grading. See the AI tech pack generator.
Yes. Techpacker gives you templates to fill in by hand. The F* Word drafts the tech pack for you, and your technical designer edits and approves it. See the Techpacker alternative.
If the board has to become a collection, The F* Word: it builds the mood board from live trends and carries it into a brief, designs and a tech pack. A mood board is 12 credits. See the AI mood board generator for fashion brands.
Score it against your own brand, customer and price point before you pay for a sample. The F* Word does this for each trend signal. See AI creative direction.
Yes. The F* Word starts free with 75 credits, and a trend run is 5 credits. It filters trends for your brand and turns them into moodboards, designs and tech packs. See the WGSN alternative.
Filter the trend for your brand, build a moodboard, then write a brief with palette, silhouettes, fabrics and styling story. The F* Word does all three in minutes. See AI creative direction.
Send the factory a complete, reviewed tech pack the first time. Teams adopting AI report going from about four sample rounds to two (State of AI Fashion 2026).
No. The F* Word does not require 3D skills. 2D to 3D visualization is an optional step, and 3D files export as GLB.
Yes, once they go through a tech pack. The F* Word moves an approved AI design into a tech pack draft on the same product record, and your technical designer approves it before the factory sees it.
Yes. AI photoshoots and lookbooks are generated from the approved tech pack, at 30 credits each. See AI fashion photoshoots.
A list of every sewing operation for a style in sequence, with machine type and standard allowed minutes (SAM). See tech pack to operations bulletin.
The F* Word drafts SAM per operation from the approved tech pack. Your industrial engineering team reviews it before line planning.
The F* Word Inc. is based in Berkeley, California.
More than 17,000 fashion professionals use The F* Word.
Yes. Enterprise plans sync tech packs and product records with Centric PLM and PTC FlexPLM. See enterprise.
Yes. New accounts get 75 free credits with no card. 100 more credits cost $10.
Tech packs export as PDF and PNG, and 3D files as GLB.
Credits don't expire for 12 months from the date you receive them.
Yes. See the security review guide or book a review from the enterprise page.