The F* Word creates AI fashion photoshoots from your approved tech pack, before physical samples arrive. Generate on-model images, flat lays, lookbooks and launch content that match the specification your factory is building, so marketing can start weeks earlier.

An AI fashion photoshoot built from the approved tech pack shows the fabric, trims and colorways in the specification, because the product record is the source. Marketing gets images of the garment the factory is making, without waiting for a sample to photograph.
Tools such as Botika and Rawshot start from a photo of a finished product, and generic image tools start from a prompt. The F* Word starts from the approved tech pack, so you can create launch content before a physical sample exists.
| Tool type | Starts from | Needs a finished sample? |
|---|---|---|
| The F* Word | Approved tech pack and product record | No |
| Photo-based AI model tools | A photo of the finished product | Yes |
| Generic AI image tools | A text prompt | No, but the image is not tied to your spec |
An AI photoshoot or an AI lookbook is 30 credits. New accounts get 75 free credits with no card, and 100 credits cost $10.
Yes. The F* Word generates on-model images, flat lays and lookbook frames from the approved tech pack, so launch content can be ready before the first physical sample.
They are generated from the approved specification, including fabric, trims and colorways. Compare them with the first physical sample before you publish, and regenerate if the sample changes.
Yes. Export the images as PNG for your store and marketplace listings. Check each marketplace's rules on AI-generated product imagery before you list.
Approved product record
Moodboard
Brief
Colorways
Variants
Styling direction
Model direction
Channel requirements
SKU list
Campaign theme
AI photoshoots
Product cards
Lookbook direction
Campaign imagery
Line review visuals
Variant content
E-commerce images
Social assets
Portfolio assets
Product story copy



On-model AI photoshoots and campaign moods generated from the approved product, ready for e-commerce and social.
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On-model visuals from the approved product.

Concept, palette, and direction on one page.