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Short answer: You can build a digital lookbook in about two days if the inputs are ready: final samples or accurate flats, a short creative brief, and product data from your tech packs. Day one is images (a shoot, or AI on-model images from product photos with tools such as FASHN, The New Black or The F* Word's AI lookbook); day two is selection, layout and publishing, ideally as both a PDF for buyers and indexable web pages for search.
| When | Step | Output |
|---|---|---|
| Day 1 morning | Confirm the brief and the look list; prepare product photos or flats | Shot list |
| Day 1 afternoon | Shoot, or generate on-model images; select the best per look | Image set |
| Day 2 morning | Lay out the lookbook; add style names, colourways and story text | Draft PDF |
| Day 2 afternoon | Check against tech packs; export PDF; publish web pages | Lookbook PDF and pages |
| Tool | What it does | Price (vendor page, Nov 2026) |
|---|---|---|
| Canva | Lookbook layouts and templates | Free; Pro US$144 a year |
| FASHN | On-model images and try-on from product photos | 10 free credits; Basic US$19 a month |
| The New Black | AI fashion design, AI models and try-on | Starter US$15 a month |
| The F* Word | AI lookbook and photoshoot, plus tech packs from approved styles | Free workspace (75 credits, personal use); Pro US$299 a month |
A PDF lookbook is good for buyers but invisible to search. Publish each look or story as a web page too: a descriptive title, a short paragraph about the garment, alt text on every image, and links to the product pages. Keep the images true to the produced garments, and update the pages if a colourway or fabric changes.
Prices and features checked on each vendor's own website on 8 November 2026; time and sample-cost figures from the State of AI Fashion 2026 report.
About two days if samples or accurate flats, a brief and product data are ready; longer if you need a full photoshoot.
Yes. AI tools can put your garments on generated models from product photos; check that every image matches the real garment.
Key looks, a short story, style names and colourways, and links or references to the line sheet for ordering.
Both: a PDF for buyers and web pages so the collection can be found in search.
A lookbook sells the story with images; a line sheet gives buyers prices, sizes, minimums and delivery dates.
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